The owner of this store is an honest person. Running a store 7 days a week, doing the books, dealing with sellers, while putting customers first is difficult to say the least. That's what keeps her prices LOWER than anyplace I have found in the state of New Mexico. I only look for jewelry that is not cookie cutter made. There are plenty of factories in china and other places owned by natives who mass produce "Indian" jewelry using foreign laborers. Ms. Sissel does not carry any of that type. All of her pieces are handmade by Native American artists. I have literally spent hours talking to her on many occasions and she always teaches me something (and doesn't charge me for it either). I'd call that a nice person. She does this knowing that I am walking out without buying anything so I can compare the price of a similar item at another store. I usually come back and buy her item though because it is usually of better quality and pretty much always less expensive.