I've typically found a winery I really like, join their club for the discounts...then get tired of the same wines all the time. I looked at a few wine clubs, and decided on this one, and am glad I did. They have five different series: Gold, which are all California small wineries, award-winning wines all, but wineries you really aren't going to find anywhere else; Diamond and Platinum which are all 90+ or 93+ rated wines, a little above my pay grade, International, which I really love because the shipments include some gourmet treats from the country featured -- and Pinot Noir, which seems to be the second wine type I never tire of. (The first is any wine I drink while I'm in Italy). Lots of flexibility of frequency, number of bottles per shipment, no contract -- and when you find a wine you really really like, you can order more at discounted prices.

Just about the best way to discover great wines and impress your friends. The five different wine-of-the-month clubs include: pinot noir (my favorite wine), Diamond (90+ rated California wines, Platinum (93+ rated), International and California. All the vineyards are small, and not on winestore shelves. You get discounts on additional orders of wines you really love, and you can control the number of bottles and the frequency they deliver.