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We really liked the idea of the investments being made in phases rather than the entire investment up front. The performance based approach is sound and helps us manage the company, drives the leadership to perform to expectations, and through this phased approach results in the company not needing the full investment. Greenhills is unique in this manner and having them as an investor in our company has helped us tremendously thus far.
Due to our company valuation its hard for a company our size to secure traditional VC funds. Greenhills has been very beneficial because it decreases that amount of funds we need to raise as a company from outside angel investors. Going from meeting to meeting can take a toll on a startups growth by pulling their focus from traction. Having the tranche investment from Greenhills Fund II helped us save time, add discipline and focused us to execute on our plan.
Greenhills Ventures has been a value added partner from the start of their investment in our company. Not only do they provide us with good financial discipline with the use of their milestones investments structure but also helped us accelerate our revenues pipeline by introducing us to their corporate strategic partners which expand our product offering. Don't know of too many VCs that do what Greenhills has done for our company but we are lucky to be partnering with them. Our relationship with Greenhills is a testament of their commitment to be a true investment partner.
I am not a fan of the traditional VC investment approach. I find that VC requirements create an environment of premature and unnecessary spending of capital, creating further dependency on subsequent VC funding, much of which is not necessarily in the best interest of the shareholders of the company. As a business strategy, the tranche approach provides a more intelligent and business-wise solution. First, it creates an appropriate built-in reward valuation for the company and Greenhills Ventures by providing a blended valuation at each tranche. Secondly, it does not force the company to take down additional funding when it does not need it, thereby eliminating the premature and unnecessary spending of capital, understanding that a minimum amount is justified to cover the costs associated with making an investment.
AGREED ORDER OF DISMISSAL Case: No. 3:11-cv-00395-CRS-JDM. October 29, 2012, the case referenced above was dismissed as ordered by Judge Charles R. Simpson III, United States District Court for Western District Court of Kentucky. UNITED STATES DISTRICT COURT FOR THE WESTERN DISTRICT OF KENTUCKY LOUISVILLE DIVISION 10-ACIOUS, INC., et al. )) Plaintiffs )) v. ) ) Electronically Filed GREEN HILLS VENTURES, LLC, et al., )) Defendants ) AGREED ORDER OF DISMISSAL By agreement of Plaintiff and Defendants, and the Court being otherwise sufficiently advised, IT IS HEREBY ORDERED AND ADJUDGED that all claims and counterclaims asserted in this action by all present and former parties, shall be and hereby are dismissed without prejudice, each party to bear his or its own costs and attorney fees. IT IS FURTHER ORDERED that Plaintiffs' motion to dismiss Green Hills Ventures' counterclaims (DN# 28), and their motion to compel discovery (DN# 38) are DENIED as moot. October 29, 2012.Submitted by VHR
Our due diligence was very organized and effective. I was pleased with the objective nature and flow of the questions. The data room setup was very effective. I had a little difficulty with batch uploading, but eventually figured it out. Overall, a very smooth forum for posting and collecting documents. Our primary contact for due diligence, was very accessible and very prompt in responding to questions and issues. No problems whatsoever. Again, their due diligence point person was very helpful in providing quick feedback and guidance. For example, questions that we did not adequately respond to were highlighted very quickly, and therefore the process moved forward quickly with virtually no friction or misunderstanding as to what we needed to furnish. I like the milestone approach: it provides objective criteria for both sides of the transaction. It also balances the risks inherent in any investment with the capital provided. This is certainly a very favorable, distinguishing investme
In addition to funding, GreenHills provides two most valuable assets as the team and the relevant experience. GreenHills provides us with a wealth of healthcare and medical device expertise, which is directly applicable to our company. Their investments and successful exists of Acta Vascular Systems and Nfocus Neuromedical was important to our company. GreenHills relevant experience has certainly been valuable to our management team. Our pre-investment process was fair, honest, direct, and proactive. It has been a pleasure to work with GreenHills. Our relationship with GreenHills as an investor is a true partnership.
From the start of our relationship everyone at GreenHills Ventures was very professional and the team always provided guidance during due diligence, negotiations, which continues post investment. The company continues to have high level interactions with the GreenHills and enjoy collaborating with highly experienced and connected advisor on their advisory board. In addition, their due diligence process includes the sharing of the independent research which was generally accurate and excellent. During my career, I have interacted with numerous venture and investment funds. I sincerely found everyone at Greenhill Ventures to be professional, competent, helpful, and a pleasure to work with. GreenHills Ventures is definitely at the top of the funding pack!.
Our company met with Greenhills Ventures in NYC last March 2012 and found the due diligence team to be focused, extremely disciplined, financially centric (which is great for us since we are technology gurus), and no nonsense milestone performance based investors. After several calls and exploring options with other VC's, our management team and board went forward with them in April and in September our company received our first milestone financing from their second fund. So far our relationship is going great. They are great team players, huge network of CEO's, good strategic partners, and value creators. Anyone meeting with them should also meet with John Conrad and Emanuel (Manny) Martinez.
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