I have to say that I am a LONG time customer of Jackson Shoes. My parents always took me to Jackson's because I had a narrow foot, when I was a kid. Now that I'm a mom of two girls I am buying shoes for them. Not only are they nice people, but they take the time to get the right fit for the feet. I have been to other stores with people who really were clueless as to weather the shoes you were buying for your child were fitting right, or would last through the season. And the competition just doesn't seem to care about that, they just care about selling shoes. Not only am I please with the way that they fit the shoes, but their prices are reasonable. They aren't discount prices, but they aren't discount shoes either. They are high-quality shoes that are reasonably priced. Great place for shoes!