General Info

Established in 1931, Burke is a full-service marketing research and consulting firm. It undertakes product testing, brand equity and pricing research, market segmentation, and image and positioning studies. The company tests a range of consumer packaged and non-packaged goods, such as PC software, new types of financial accounts offered by banks or brokerage firms and a new phone system for a business. Burke s areas of operations include data integration, customer loyalty management, employee engagement, and online research and reporting. Additionally, it offers international and qualitative research, health care, and linkage and integration services. The company also offers customized programs and research seminars for various organizations in its Burke Institute. Its institute has trained more than 75,000 participants from over 10,000 companies in nearly 40 different countries. Burke s clients include agricultural, chemical, consumer foods, insurance, pharmaceutical and telecommunications industries.