I love Jamie and Jessie they do great work and are so sweet and kind I live in Jacksonville & come down to get my hair done just because it is so good!!! Low prices, great service and lots joy when you see what they have done {at the end}!!(:

Jamie is absolutely amazing! This is the only place my mother and I will go to get our hair done. We drive an hour each way because they are so good. The atmosphere is always fun and they always do a fantastic job!! I recommend everyone check out Straighten up or Dye

The staff at this salon are amazing!!!! Talented, client friendly, and always do great work. I used to spend 3-5 hours getting my hair done and paid lots more money with sporadic results. Now I spend less than 2 hours for roots, highlights, cut, and blow out. Perfect every single time. I have never left this salon unhappy. Well worth the 30-45 minute drive from the Jacksonville area.