Very Knowledgeable and Professional Staff. We have been buying all our watches here for all members of our family since 2000. Very Prestigious Establishment just like Rolex!

Charlotte at Fredric Rubel’s location in Laguna Beach was very knowledgeable and passionate about Rolex watched and helped me pick one within just a few minutes.

Finding the Rolex you want to buy at retail has become very challenging in the past 3-5 years. There is such a high demand for many popular styles that there is a worldwide shortage. Second hand sellers are charging sky high prices for preowned Rolexes. It is in this current situation I was able to buy a very nice model from F.H. Rubel Jewelry. By checking inventory from another store, they were able to secure a beautiful Man's steel Rolex timepiece. The level of personal service was great. Inventory selection is only 2 stars because of worldwide demand. No fault of any Authorized dealer. I will continue to take my business to this dealer for years to come.

Excellent and exclusive selection, expert knowledge of the brands and lines they feature. Anxious and willing to size and adjust to a perfect, comfortable, secure fit.
Reasonable pricing. A long time family business and it is evident... integrity, quality and first class customer service. Finally, are quick to follow up to insure your full satisfaction with your purchase.

This store is Top Notch! It carries the highest quality designers and is always such fun to go to! Working with Valerie, the store manager, is a pleasure. She is extremely knowledgeable about every designer and every current style. For great service and major selection I don’t think you’ll find any jewelry store in Orange County that even compares to Fredric Rubel in Mission Viejo.