Talk about customer-centric products and services! My son is in fourth grade and takes lessons at this guitar store. When he started, the first thing I notices is that they have a great selection of high, medium, and "beginner" instruments (my husband plays, too)--and they are willing to meet or beat any online price. They've been able to meet our needs every time. And my son loves his instructor. I never have to ask my son to practice his guitar at home--he wants to make his teacher proud. Also, this is one of the most family-friendly businesses I've ever been in. Families literally hang out there to talk with the owner and the staff. If I'm looking for my husband, chances are I'll find him there. It's got such a cool vibe--I can see why.