General Info

Operational for more than 35 years, CBSI is a developer of direct response marketing programs for the credit card industry. The company offers enhancement programs that include travel and retail purchase protection and identity theft and disability-unemployment benefits. It also develops merchandise protection and car rental insurance solutions. CBSI is a supplier of enhancement programs to the associations of payment-card issuers. In addition, the company has served over 1,500 financial institutions throughout the United States. Its clients include banks, insurance companies, manufacturers, service providers and membership associations. CBSI offers target audience segmentation, data modeling, vendor screening, fulfillment planning, contract negotiation, and consumer research and analysis services.