1967 ‐ Super Bowl I ‐ Green Bay Packers vs Kansas City Chiefs
Green Bay Packers 35
Kansas City Chiefs 10
January 15, 1967
Vince Lombardi’s NFL Champion Green Bay Packers (13-2) faced Hank Stram’s AFL champion Chiefs (12-2-1) in the first Super Bowl. It was played before 61,946 fans in the 100,000-seat Los Angeles Memorial Coliseum in Pasadena, CA. Televised by both NBC and CBS, the game drew approximately 60 million viewers.
The Packers won the game through the passing of star quarterback Bart Starr, the receiving of backup receiver Max McGee, and a game-turning interception by all-pro safety Willie Wood.
A major underdog, the Chiefs played well in the first half. The Chiefs scored 10 points in the second quarter. Their sole touchdown came on a 7-yard pass from Len Dawson to Curtis McClinton. At halftime, they trailed only 14-10 and appeared to have a chance to win.
On their first drive of the second half, the Chiefs’ advanced to their 49-yard line. But on a third down pass play Wood intercepted the ball and returned it 50 yards to the Chiefs’ 5-yard line. The Packers went up 21-10 and added two more touchdowns to break the game open.
Though reputedly hung over from celebrating the previous evening, McGee was thrust early into the game for injured starter Boyd Dowler. Having caught just four passes for 91 yards all season, McGee hauled in seven for 138 yards and two touchdowns that day. Running back Elijah Pitts rushed for two other scores. Starr completed 16 of 23 passes for 250 yards and two touchdowns. He was picked as the Most Valuable Player of Super Bowl I.
The Packers received a bonus of $15,000 per man and the Chiefs $7,500, the largest one-game shares in the history of team sports. A one-minute television ad sold for $75,000 to $85,000, a fraction compared to the millions spent on television advertising today.
Around the World on January 15:
- Anthropologist Louis Leakey announced the discovery of pre-human fossils in Kenya, calling the species Kenyapitchecus africanus.
- The United Kingdom began negotiations for membership in the European Economic Community.
Around the NFL in 1967:
- February 22 – The “sling-shot” goal post and a six-foot-wide border around the field became NFL standard.
- March 14 – Baltimore selected Bubba Smith, a Michigan State defensive lineman, with the first pick of the first AFL-NFL draft.
- May 24 – The AFL awarded a franchise to Cincinnati to begin competing in the next season.
- May 28 – Arthur B. Modell, the president of the Cleveland Browns, was elected NFL president.
- August 5 – New York Giants defensive back Emlen Tunnell became the first black player to enter the Football Hall of Fame.
- August 5 – Denver beat Detroit 13-7 in a preseason game to become the first AFL team to win over an NFL team.
- December 31 – Green Bay won the NFL championship over Dallas 21-17 in minus 13 degree temperatures at Green Bay. Oakland defeated Houston 40-7 for the AFL championship.