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Designing Outdoor Business Signs

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Outdoor business signs are one of the simplest, yet important forms of advertising. An outdoor sign helps customers find your store more easily and/or learn about current sales and promotions. Review some easy design tips to ensure your outdoor business signs create an impact.

Outdoor Business Signs – Visibility

One of the main factors to consider when creating an outdoor sign is visibility. Certainly, you want signage that grabs the attention of passersby. For this reason, you might consider selecting a bright background color for your sign (or alternatively, a bright font color). However, legibility of the sign is also important. As such, it is important to find a good balance between form and function. In many cases, a simple black and white sign can be just as effective as a full-color sign. Ultimately, your decision may come down to price and placement location of the sign.

Keep Outdoor Signs Simple

Outdoor signs are typically targeted at car traffic. Due to this fact, it is important to get your message across in as little time as possible. To aid in this goal, it is recommended that you keep the design of your sign as simple as possible. Keep your text to as few words as possible and use a large, easy-to-read font. This will allow the viewer to focus on the message of the sign rather than flashy graphics or other unnecessary inclusions.

That being said, a simple graphic or company logo can be helpful in setting yourself apart from the competition. Still, if you intend on including a graphic, it should likely serve as a secondary focal point for the sign.

Ask for Design Assistance From Sign Printers

For additional advice on printing outdoor business signs, consider speaking directly with your local printer. Depending on your specific needs, he or she may be able to give you additional advice regarding graphics, sign size and color options. Top sign printers can also tell you what the most popular color combinations are and provide price quotes for different designs. Additionally, it is worth noting that some print shops offer onsite design assistance. This means that an experienced designer may be available to design your entire sign for you.

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