General Info

Helen of Troy Limited s products are sold primarily through mass merchandisers, drug store chains, warehouse clubs and grocery stores under such names as Vidal Sassoon, Dr. Scholl s, Sea Breeze and Revlon. It has established a leadership position in the personal care products market through product innovation, product quality and competitive pricing. The company designs, produces and markets brand-name personal care electrical products, which include hair dryers, straighteners, curling irons, hairsetters, mirrors, hot air brushes, home hair clippers and paraffin baths. It also manufactures comfort products, such as massage cushions, footbaths and body massagers. The nonelectrical products the company produces include brushes, combs, hair accessories, mirrors, hair care products, body powder, skin care products and kitchen, household and gardening tools.