As soon as you begin shopping here it's easy to see that it is a very nice, clean, upscale type of store. But what really surprised me (and kept me coming back) is that their prices on most things are actually around the same as the bigger, ickier grocery stores. While you can find some expensive gourmet treats here if you are looking for them, you can still get a good deal on a loaf of regular bread or fresh produce. Exceptional!