General Info

WIVB-TV serves the western New York area. Local news is the station s number one priority, illustrated by the content of its newscasts based on a foundation of journalistic integrity. Above all, WIVB-TV strives to be recognized as the station that cares for the people in its community. WIVB-TV is owned by LIN TV corporation and can trace its roots to former parent, LIN Broadcasting Corporation, in the mid 1960s. LIN Broadcasting was engaged in radio and television broadcasting, direct marketing, information and learning, and music publishing and record labels. LIN Broadcasting made acquisitions in broadcasting, expanded into paging and in the early 1980s it entered the fledgling cellular telephone business. By 1983 the company owned seven television stations and by 1985 it owned and managed cellular telephone licenses serving New York, Los Angeles, Philadelphia, Dallas and Houston. LIN Broadcasting sold its paging operations and six of its radio stations in 1986 to help finance the development of its cellular business. Today, LIN operates 23 television stations including two under local marketing agreements, two low power networks, and has investments in five others stations.