General Info

Beyond The Rainbow, established in 1985, is a family owned business that has grown to be one of the South's largest children's specialty boutiques. Our goal is to provide one-stop shopping for all of your child's needs. Providing the best in customer service and satisfaction is our utmost priority. If we don't have what a customer is looking for, we will do our best to get for it for them. Beyond The Rainbow is known for carrying quality children's apparel, accessories, and shoes in both traditional and the latest trends. In addition to our great selection of children's apparel, we have some of the most recognized and award-winning educational and development toys.