They roast their coffee in house. Need I say more? They sell a great variety depending on the season and market. I moved away from Bowdon (Mayberry, ha ha!) a year ago. I haven't had a satisfying cup of coffee since. I called this morning to see if I could bribe them into mailing me a pound of my fave. That's when I find out I could have ordered it on their website this whole time instead of suffering through a year of mediocrity! If you are a coffee enthusiast who gets sick of the fast food idea of coffee (and yes this includes Starbucks) then go on over and taste for yourself. The owners and brewers are always nice and best of all they know all the coffees and coffee drinks (latte, etc... .) by flavor and can recommend the right one for you!