The service is designed to serve the consumer that wants to save money on their electric bill for home and business, The program works by having over top 20 electric providers compete for your business by giving you choices and personal service. The program works by joining their non-cost membership.You get put in their data base and the service is automated to remember you automatically during your contract. Many businesses and homes have saved lots of money due to market changes.its very service oriented since 2001 and has a clean record with no consumer complaints with the Better Business Bureau.