Update Your Marketing Using Twitter

The social networking site Twitter is really a mini-blog format, and you can update your marketing using Twitter effectively. It's a small, 140 character format that allows you to update your followers at any time of the day or night, and they receive your message instantly, so it's a great marketing too. It was designed specifically for delivery to items like cell phones and PDAs, so it's a perfect way to reach a younger, hip audience with an interest in technology, careers, and much more.

Marketing Using Twitter

Marketing and PR are perfect choices for Twitter accounts. You can broadcast sales, offer coupons to other tweeters, talk about daily events, and engage your audience. Large and small businesses all across America are using Twitter accounts to engage their customers, bring in more business, and add a new dimension to their marketing campaigns. Social networking sites don't really replace traditional advertising, they add another layer to it, and bring in a whole new set of consumers that may not have known about your business before.

If you're in PR, you can keep up with the media and bloggers who are talking about your company. Invite your media contacts to follow you on Twitter, and you can announce new PR campaigns, add links to your press releases, and immediately react to any questions or concerns. You can also monitor who's saying what about your company, to address any issues you might not have been aware of.

Using Your CEO

Twitter is a great way to get management and administration online and visible to other companies. They may not have the time or interest in maintaining a blog, but since tweets are so short, just about everyone has time to tweet during the day. It's a good way to keep the corporation's officers in touch with the media, and more in touch with the day-to-day operations of the company, too.

Last-Minute Tweets

If you're hosting a conference, webinar, or special event, tweeting about it before the event is a great way to remind everyone who's attending. You can offer reminders right up until the time of the event, so it's a great last minute nudge, too. The beauty of social media like Twitter is that people can receive these announcements on the cell phones and other mobile devices, so you connect with your customers instantly, and they're much more likely to act on your tweet if they're out and about.

Even if you decide marketing using Twitter isn't for your company, use it as a tool to see what people are saying about you. It might make you decide that social media really is a tool that company's can use to be more effective in marketing campaigns.