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Benefits of Folded Business Cards

Printing
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For those looking for a creative alternative to traditional cards, folded business cards may fit the bill. Sometimes called tent cards, these unique promotional products are frequently used in a variety of industries as an effective form of advertising. Learn the benefits of folded business cards to determine if they are right for you.

Folded Business Cards Offer More Space

The main advantage of a folded business card is that is offers twice as much space than a traditional card (four card sides instead of two). As a result, individuals have the ability to relay additional information to potential customers. Thankfully, this is done without eliminating the wallet-friendly size that most people have come to expect from a business card.

The added real estate offered by folded cards can be used in a number of ways. For example, it could list product benefits or available services. Coupons, location maps and punch cards for repeat customers are also common uses for folded business cards.

Folded Business Cards Are Different

If you work in a competitive industry, then the uniqueness of tent cards may help you stand out from the crowd. Folded cards can be oriented vertically or horizontally to provide additional creative benefits. Additionally, the extra space allows you to surprise potential clients with a hidden gift inside your "mini-booklet." For example, a cosmetic saleswoman might fit a mirror to the interior of her business card. Or a writer might fashion his card to resemble a novel or playbill. Regardless of industry, the folded business card provides added versatility that allows you to think outside of the box.

Folded Business Cards Are Affordable

While typically more expensive than traditional business cards, folded business cards aren't all that expensive. When compared to larger products such as brochures, folded cards deliver a good overall value. Additionally, the added creativity and originality may result in additional business that helps pay for the price premium. To further weigh the pros and cons of folded business cards, consider talking to your local print shop. Or, easily compare pricing and other factors with an online printer.

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