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Designing a Daycare Website

Parenting and Child Care

A well designed website can improve a daycare’s image and inform parents about the daycare center’s goals and activities.

Using Web 2.0 Style Elements

Web 2.0 style is web design style that is clean and focused. It doesn’t mean the website design lacks color or visual interest; it simply means the website is clearly organized, and all unnecessary or extraneous content is avoided. Vivid colors, textures, designs, patterns and strategic white space can all be used to highlight the main areas of content. For example, a daycare website may feature colors that are typically associated with young children, like primary colors like red, yellow and blue or rainbow shades. Daycare websites color schemes should be cheery and happy; avoid darker colors like black, brown and grey as the main background colors.

The navigation for the daycare website should also be direct and simple. Most Web 2.0 sites have their navigation links at the top or bottom of the page. In addition to the overall design, the daycare business should already a distinct logo. By using this logo prominently on the webpage, the daycare can build a recognizable brand name and image.

Daycare Website Features

A successful daycare website has several main features to that cater to different visitors. General content sections that are designed for all website visitors include: Contact Us, Careers, About Us, Location Finder, Location Map and Address, Franchise Information, Press/Media and FAQs.

Ideally, a daycare website will mainly attract prospective parents who are looking for a daycare for their children. Also daycare websites should also feature high quality photographs of children playing, learning, studying and interacting with the other children and the teachers. For these parents, the daycare website should include sections like: About Us, Photo Tour, Daycare Selection Advice, Student of the Month, Teacher of the Month, Testimonials, Program Description, Curriculum Overview, Teacher/Staff Profiles and Educational Philosophy.

In addition, parents of enrolled students should also have website features that are specifically for them as well. These parents need sections that include: Web Camera, Teacher Email Directory, Student Weekly Schedules, Lunch Menus, Parenting Tips, Online Tuition Payment, Parent E-Newsletter, General Daycare Policies, School Rules, Parenting Resources, Photos of Recent School Events and Parenting Blogs/Advice. Some daycare websites require parents to login in to access these links. Main daycare websites also include a student’s corner, with activities for the children.

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