Highly recommend. First, all the staff is AWESOME! I love working with David. They are trustworthy & honest. They don't try to sell you something just to make a sale. Prices are good & competitive. Jewelry is amazing. I have bought all my major jewelry purchases here for 15 years & plan to continue this long term relationship! Thanks for making me look fabulously blingy! Heather W.

Great prices, great people, great service. I found someone who finds jewelry I like. When I lost an emerald, they found me a great replacement and took care of the whole hassle of dealing with the insurance company. Love working with David and all of the people who work there. I recommend them to all of my friends. Donna D.

Highly recommended! We have made multiple purchases at Diamonds Direct. Gary and his staff are courteous and eloquent. With their help most recently we purchased ear rings and experience could not be better. For the last 7 years we have came back to this store for all jewelry purchases.

I bought my wife's engagement ring, band and we bought my band from Diamond's direct almost 5 years ago. I can honestly say that we could not have been any happier. The service, selection and prices were amazing. The employees took their time with us and never rushed us and our decision making. I would highly recommend Diamonds Direct and, looking at our rings today, they still look just as amazina as the day we bought them. Thank you, Joel & Carrianne

We purchased my engagement ring from Diamonds direct and have been remarkably satisfied! I constantly have compliments on the setting an dbrilliance of my diamond. . .the staff were helpful without being pushy and the whole experience was wonderful! I totally recommend Diamonds Direct for those special times and someone! Rusty & Dave R.

Outstanding Customer Service. Warm and friendly atmosphere. They make you feel like family. It is a pleasure to do business with them.

I have known the Owners, Gary & Cheryl Sanchez for many years now, and I would like to say that they have a reputation in the jewelry business that far exceeds all others. They are both knowledgable and honest in their area of fine jewelry. I sincerely recommend Gary & Cheryl Sanchez of Diamonds Direct to any person I know and meet.

I brought my 20 year old wedding rings in to Gary and asked him for a "do-over"! I wanted the two rings to be one and I wanted a modern look in platinum. I got a FABULOUS ring which is one of a kind. Not a week goes by that someone doesn't compliment me on it. They listened to what I wanted and exceeded my expectations! Thank you Diamonds Direct. Great service, great staff and great experience. - Alison , St. Petersburg, FL

We have known Gary & Cheryl for over 20 yrs. and have always been very pleased with their beautiful jewelry and their excellent service. Some of my most prized pieces of jewelry have been purchased by my husband & my mom at Diamonds Direct. I would recommend them highly!! Janie Finck

The minute that buzzer let's me in, I am greeted as if I own the place. Anything I want to see, try on, admire, is at my finger tips. I have made quite a few purchases through the years, gotten pieces of my jewelry repaired and at all times, have been treated with the outmost respect and love. The staff is informative, explaining every piece of jewelry and how it is made, and by whom. Never a frowning face in the place. Only friendly. The customer service I experience there at Diamonds Direct is first class. I have shopped all over the world and some stores do not even want to show me their jewelry. I guess I might have surprised them and buy something. Not Diamonds Direct. The best shopping experience for Jewelry ever. I will be back because I am sure there must be something I cannot live without.

Everyone at Diamonds Direct is always so friendly and there to help with all my jewelry needs. Also their line of Debbie Brooks handbags are stunning and for any occasion. The parties are spectacular with lots to eat and giveaways. I would recommend Diamonds Direct to anyone who is looking for a new jeweler. They will help in any way possible. Gary & Cheryl are truly caring people and it shows in the way they run their business. Thank you so much!

I went to Gary with an idea of a ring for my wife. He designed it, made it and she loved it. The service and knowledge is always great when we go in to the store. I would highly recommend them fro anything.

The Dali Museum, St. Petersburg, Florida commissioned a project with Diamonds Direct that was fulfilled with the utmost care and exceptional service beyond expectation. We proudly endorse the high level of quality Diamonds Direct delivers and look forward to working with their wonderful sales team on future projects. The Dali Museum. St. Petersburg, Florida

I highly recommend going to see gary at diamonds direct in st pete for any jewlery need you have! His expertise is unparalleled by any other jeweler i have met. He assisted in creating my wngagwment ring and 2 matching wedding bands and im amazed with his choices. The store has impeccable customer service and tons of unique gift options not to mention their pandora collection is huge!

Trusted family jeweler and great staff. They are always going above and beyond to satisfy their clients.