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Hispanics are now the largest minority. As of 2002 there are over 37.6 million Hispanics in the U.S. In 2002 the annual buying power of the U.S. Hispanic market was $428 billion.
Verizon Information Services serves more Hispanics than any other directory publisher in the U.S. With over 57 editions in major markets across the county, Verizon English/Spanish directories reach more than 10 million Hispanics. Verizon Bilingual English/ Spanish SuperPages directories in are in the format consumer prefer, 74% of Hispanic consumers would prefer to have a bilingual directory in their home.
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Spanish language ads provide advertisers with an effective tool to
reach the largest and fastest growing ethnic segment in the U.S.,
Hispanic. |
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Hispanic advertising is an easy way to increase the book's value by
extending the advertisers' reach to include Spanish-speaking
consumers. |
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Hispanic advertising provides a service to the Spanish speaking
community by offering information that provides more options and
better decision-making, in the language they most prefer. |
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Hispanic advertising increases the usage and awareness of the book. |
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Advertisers realize the need to address the Hispanic community in the
language they prefer. |
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Provides advertising in two languages. |
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Inverted (Flipped) unique bilingual format. |
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Increase a Directory's value for advertisers. |
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Advertisers can grow their customer base by taping into the Hispanic
market. |
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Builds top-of-mind awareness among Hispanics. |
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High-visibility brand exposure IN SPANISH. |
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Delivered to areas where Hispanics live (Targeted Marketing). |
| Offer Hispanic consumers an invaluable resource. |
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Opportunity to add SuperPages.com/Espałol advertising. |
The same advertising options are available for Spanish advertising as are available for English ads (some sizes may be limited).
Learn how some of our customers use Bilingual English/ Spanish SuperPages as a solution to their advertising goals.
For more information about Bilingual English/ Spanish SuperPages products, choose one of the following options:
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