General Info

Established in 1982, Leede Research is a full-service marketing research and information firm. The company offers professional recruiting and interviewing services. It undertakes a variety of research programs, such as product development, customer satisfaction, image and positioning, user attitude, market studies and advertisement tracking. It serves a variety of industries, including agriculture, construction, health care, paper and packaging, insurance, financial services and consumer utilities. The company employs a range of research methods that include focus groups, usability testing, telephone interviewing, mail and Web-based surveys, mall intercepts and personal interviews. It operates data entry and analysis divisions that provide a number of value-added services, such as lead generation and qualification systems, secondary list acquisitions and customer value analysis. It has a staff of approximately 100 people and is located in Manitowoc, Wis.