First, the prices are "competitive" but NOT always lower than smaller distributors locally. Second, they advertise "POP" in their name, and yes, they carry it...but just TRY to find PRICES listed ANYWHERE! Now, I understand that perhaps alcohol can't be advertised, which USED to be the case (laws HAVE changed!), but NO EXCUSE not to advertise their non-alcoholic product prices! To me, this is lazy and inefficient. No wonder they closed up shop on the other side of town! Now that grocery stores also sell beer, will Beer&pop start handing out coupons for pop and snacks, and will they start price-matching? Somehow I doubt it.