I am a typical guy, clueless on beauty supplies but once in a while I would be in a mood to try something different. Most supply stores simply point you to men's isle and I play "ini mini mini mo" on which product I would try. This time however, I was greeted immediately by Patricia, an associate with a friendly attitude. She listened attentively to my objective and proceeded to name a few products based on my price range that would give the best results for my hair. She was so knowledgable and caring that I decided go out of character and invest in one of their top of the line product. Her confident and patient approach was well recieved and appreciated. My hair has never felt better since using her recommendation:) I will be coming back to the store every time!