Kiefer Village Jewels is a Pasco Original from Al and Margaret Kiefer of Dade City. Established in 1957, the original store is still in operation in Dade City and this new location in the Lutz/Land O' Lakes area was opened in 2002. Today, the Lutz/Land O' Lakes store is in a free-standing building. Kiefer's is an Official Rolex Jeweler, and specializing in carrying fine jewelery. All jewelry repair and custom is done on premise.