Bert Riedel Watchmaker in Tallahassee, FL, specializes in repair, service, and sale of pre-owned Rolex watches. Bert is a long standing member of the American Watchmakers' Institute and has been serving the Tallahassee area for many years. We specialize in:* Service of Rolex Watches* Sale of Pre-Owned and New Rolex Watches* Custom Diamond Dials and Bezels for your RolexA Rolex watch is a precise machine that requires regular service for optimum reliability and longevity.Rolex recommends having your watch serviced every three to four years depending on specific wearing conditions. Allowing more than five years to pass between servicing can cause unseen problems. The rubber gaskets and o-rings that seal the watch can begin to dry out and break down, thus causing moisture to be introduced into the movement. Therefore, just as you change the oil in your vehicle as suggested by the manufacturer, you should also follow the above guidelines when it pertains to your Rolex timepiece.All replacement parts for the mechanism are genuine Rolex parts.All service is performed in-house. You may bring your watch in or mail it to the shop. For mail-in service, please call for specific directions.Keep your Rolex looking like new. Bring it in for a free exterior buff and clean. Call today!