Our story began in 1996 when Alon Spektor and Dave Anderson combined their knowledge and decided to open The Diamond Room. A native of Israel, Alon attended college in the Midwest and didn't realize his passion for diamonds until shopping for earrings at the Diamond Exchange in Ramat Gan, Israel. Upon his arrival back to the U.S., Alon studied the local market and decided to establish the first wholesale diamond business in Sioux Falls, South Dakota in 1984. Dave's jewelry career began shortly after he graduated from college and began managing nationally and independently owned jewelry stores across the region. After a change of careers to pharmaceutical sales, Dave realized his true interest for the jewelry business and partnered with Alon to open The Diamond Room showroom. Loose diamonds are our specialty:Today, The Diamond Room is known throughout the region for having the areas largest selection of loose diamonds, unique jewelry designs and exclusive watch lines you won't find anywhere else!The Diamond Room has the largest selection of loose diamonds in the area! Our diamonds are hand selected and flown direct from our offices overseas and so our customer's can pick a stone as individual as they are. We take the time to educate our customer's about the most important facts when purchasing a diamond. Our knowledgeable staff not only reviews the basic fundamentals of color, cut, clarity & carat weight but also goes the extra mile to explain the little differences that help you to select the perfect diamond! Don't forget to ask one of our sales associates about our unbeatable upgrade program!Our Showroom:We invite you to visit our "home" where we hope you will become an extension of The Diamond Room family!At The Diamond Room, we pride ourselves with outstanding customer service and building long term nationwide relationships with our customer's! It is because of our loyal customers and word of mouth referrals that has gotten us to where we are today and the future of where we are going!We offer a full scale jewelry showroom with the largest selection of loose diamonds in the area! Our beautiful showroom offers a very relaxed atmosphere with a knowledgeable staff and 4 in-house goldsmiths that excel in quality jewelry repair. From beautiful and affordable items to unique styles and designer fashions, The Diamond Room has something for everyone! Come browse our selection of men's and ladies rings, bracelets, earrings, pendants and exclusive watch lines.