It was 90 years ago when Maurice Schwartz created the dealership that would bear his name for generations to come. After leaving the Army cavalry, Schwartz believed the horseless carriage was the future - and he wanted to be part of it. Today his business has become one of the most recognized dealerships in the state with franchises including Mazda, Hino, and Fuso trucks...Maurice Schwartz started his dealership in 1919 on Maple Avenue in Red Bank, which was then a dirt road. The now 100-year-old gold horse in the showroom appeared soon after to promote the Willys Whippet with the slogan "Now you don't have to Whippet any more." Imagine getting a fully equipped car for less than $1000!After serving his country again in World War II, Maurice Schwartz brought his sons Arnold and Edward, into the business. they later moved the dealership to the Front Street location where it stayed for more than 50 years.The 70's saw the arrival of the third generation when Arnold's sons Jim and Jon joined the operation. In response to customers' demand for Japanese cars the Mazda franchise was added.