About Us The San Diego Convention & Visitors Bureau (San Diego CVB) is a private, non-profit, mutual benefit corporation composed of approximately 1,600 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. San Diego CVB members include tourism-related entities in such categories as lodging, dining, arts & attractions, shopping, and transportation, among others, as well as other companies indirectly involved in the visitor industry. As a sales and marketing organization, the main objective of San Diego CVB is to promote and market San Diego County as a vacation destination and convention site. San Diego CVB also represents and supports the interests of the visitor industry as a whole. The majority of funding received by San Diego CVB is derived from the Transient Occupancy Tax on hotel rooms. (This tax is levied on all hotel rooms in the county and was originated to support the promotion of the area.) As a membership organization, San Diego CVB also receives financial support from member dues and promotional assistance from the membership through donated in-kind services. San Diego CVB employs a staff of about 65 full-time people and 20 people on a part-time basis.