My parents Robert and Greta opened 'Continental' in September of 1960. I don't think the term "business model" was used back then. It was their idea, dream and philosophy to provide the materials that artists and craftspeople need. Along with these materials they received honest advice on usage and technique. They believed that it was not their place to judge art, but art materials. In the beginning the store was 1/5th the size it is today. Daily they searched for new products to bring in. Talking with customers, discussing their styles, the materials they use, the problems they encountered and the successes they enjoyed allowed them to evaluate the relevance, the properties and quality of nearly everything they sold. Today we operate much the same way. Having 'grown up' in the store (I was 4 when Dad and Mom opened up) I wouldn't know how else to run the shop. We trust our customers to tell us what they like about us and what they don't. We ask questions and carefully listen to the answers. We gladly stock the products which customers ask for regularly and as many of you know we special order constantly.