East Side Pediatrics opened in February, 2008, with the expectation of creating a pediatric practice that sets the highest standard of excellence. The foundation of any practice is the quality of it?s doctors. Doctors William Morocco, Tracey Myatt, Amy Farb, and Canan Tural are recognized by their fellow pediatricians as excellent clinicians. Moreover, they believe that being a skillful diagnostician is not enough. Bedside manner is relevant. At East Side Pediatrics, the art of medicine is not lost. Excellent doctors in an inefficient environment dilutes the quality of their care. At East Side Pediatrics we focus on efficiency by constantly fine-tuning protocols, using advanced technology, and listening and responding to our patients? and families? suggestions. Since it?s opening, East Side Pediatrics has flourished. The practice has continued to grow on the strength of recommendations by satisfied families.