I get a lot of compliments I am very content with my glasses when I need a new frame I will return

if you want run of the mill eyewear that everyone else is wearing, go to the chains and big box stores. If you want unique product and highly qualified opticians to assist you, go to a boutique like this

Lupe is amazing and helped me with my sons strong Rx lenses. He gives the benefit of an Optician and many years of experience! Thank you Lupe!

From other reviewer: "this is not the best place to go. i'd rather go to pearle vision or lenscrafters where they get things done in a timely manner and quality is not compromised for cheaper prices." Have you ever been there? It doesn't seem like it. The makes and prices you will find there are higher than the crud you find at the chains you mention. If anything, your argument should be the exact opposite because Innovatives prices and quality are both higher. It is the "Porche" dealer of eyewear (he actually does sell Porche glasses $$$$) and the others you mention are the chevy dealerships.

this is not the best place to go. i'd rather go to pearle vision or lenscrafters where they get things done in a timely manner and quality is not compromised for cheaper prices.

Lupe is simply the best in Milwaukee for making lenses properly. The selection of eyewear is the most creative in the Midwest! If you are looking for interesting frames with careful personal service, this is the first and last place you should go.