Callahan Creek is a Kansas City area full-service advertising and marketing agency. We've been working with specialty brands for 30 years, and we know they have unique challenges and opportunities. Their products and services are distinctive, often more expensive and sometimes just plain hard to find. We've researched the people drawn to these specialty brands and discovered what makes the expense, the time and the wait worth it. They are category enthusiasts, those who are so passionate about a category that they know everything about it. They know the best brands within the category, they know what makes the brands best and they know where to buy them. We work to connect with the category enthusiast because we know they are the bellwether for others, the influencers who lead the way. What we learn from them informs everything we do both strategically and creatively. But understanding category enthusiasts isn’t enough. We know that a great consumer or shopper strategy also connects with what's important to our trade partners. We take the time to listen to our specialty retailers and other trade influencers so that we can craft strategies and messages to meet their needs, too. Connecting specialty brands with the passions of the category enthusiast and the needs of the trade is what we do best. And it’s what delivers huge results for our clients. Everything we do at Callahan Creek filters through the same strategic process. It allows us to employ a consistent approach that includes aligning audience insights, creating big ideas and executing at every consumer and shopper touch point. By adhering to this rigorous process we can deliver maximum engagement and ROI. At Callahan Creek, we understand that the shopper’s story isn’t all about what happens at the shelf. It begins long before the shopper enters the store and continues long after they leave. No matter the channel, we engage the category enthusiast with shopper-centered promotions and unique in-store activities and displays, and by harnessing the immense power of emerging digital platforms and social media. We’re at our best when we help build a brand from the ground up. From voice and look and feel all the way through multiple-channel, integrated marketing campaigns, we create strategies that make category enthusiasts love the brands we represent. We create engaging integrated marketing communications plans that inspire our clients’ target audiences to act. We don’t interrupt, we engage. And we do it at every touch point while we’re building a consistent, meaningful brand. We conduct ongoing surveillance of client categories and the overall marketplace to provide insightful summary reports which include information regarding trademarks, patents, evolving technologies, new product introductions, product claims, advertising, promotions, social media, mergers and acquisitions, corporate financials, strategic business developments and overall industry and marketing trends.