#1 Car Rental Company in the 2010 Customer Loyalty Engagement Index - Brand Keys (2010). Corporate Facts: Avis Rent A Car System, LLC and its subsidiaries operate one of the world's leading car rental brands, providing business and leisure customers with a wide range of services at approximately 2,200 locations in the United States, Canada, Australia, New Zealand and the Latin American/Caribbean region. The company is a wholly owned subsidiary of Avis Budget Group, Inc. (NYSE: CAR). Our Vision: We will lead our industry by defining service excellence and building unmatched customer loyalty. Our Mission: We will ensure a stress-free car rental experience by providing superior services that cater to our customers individual needs...always conveying the "We Try Harder®" spirit with knowledge, caring and a passion for excellence. Our Values: We will honor all commitments to our customers, employees and shareholders. We will conduct business with unwavering high standards of honesty, trust, professionalism and ethical behavior. We will communicate openly and frequently, sharing what we know, when we know it. We will place the interests of our customers first. We will be dedicated to providing an individualized rental experience that assures customer satisfaction and earns the unwavering loyalty of our customers. We will ensure that the "We Try Harder®" philosophy underlies everything we do and shines through in our service to customers.