We are a company whose philosophy has always been one of family ownership and personal attention to detail. The first Jeweler retail store opened its doors in 1980 by our father Hernando Martinez "The Best Craftsman" in New York. We owned locations throughout Long Island. Our professionally family trained employees with skills range from fine jewelry design, casting and diamond setting to expert purchase advise and retail management. A commitment to conduct business with integrity and respect for the customer. Fine Craftsmanship, Low Prices. Willyrockz is a jewelry manufacturer as well as a diamond retailer. This an enormous benefit to our customers, and sets us apart from other jewelers because it eliminates the middlemen. This in turn allows us to offer low prices to our customers every day as a matter of policy. Our own master craftspeople design and create anything the customer desires in jewelry, this is what we offered to our clients in our stores. The design and manufacturing of our jewelry takes place at our own facilities under our stringent quality control.