Florock’s most valuable asset is customer service. Quality concrete floor paint, competitive pricing and large concrete paint inventories are valuable – but at Florock, it is not just the quality concrete floor paint – it’s the customer service! We have no voice mail. Our customers can call any time for concrete floor paint technical assistance. We provide customers off-hour cell phone numbers so we can provide concrete paint tech service 24/7. For over fifty six years, Florock has perfected its concrete paint as well as other extraordinary new concrete floor paint products to exceed the flooring needs of the concrete paint industry.