In 1983 Salvatore & Lorraine Vaccaro and their partner Zaven Carsajian started out with a 300 square foot showroom which included 2 jewelry cases. Salvatore and his partner Zaven were the salespeople and ran the day to day business. After about 5 years Salvatore and Zaven parted ways. With the customers asking for more items and with limited showcase space, Salvatore and his son Steven moved the business to a larger 700 square foot showroom and six jewelry showcases. The selection of fine jewelry tripled! At present we have 20 showcases full of jewelry in a 2000 square foot showroom with 4 full time salespeople, 2 part-time salespeople, and a full time jeweler on staff for repair work! Many things have changed since we opened in 1983, except for our main goal. To provide a quality piece of jewelry at a discounted price, Every day of the year! Stop by our showroom on 234 Broadway in Chelsea.