Yes, we picked out the name to get your attention (and to point out we're at "naked chef" Jamie Oliver's adopted home!), but it also describes our approach. We do all we can to uncomplicate the important issue of life insurance, and to make sure you have the right amount and type of insurance to protect your family from your untimely death. We also help with senior planning for final expenses. We place policies through several different companies, to try and make sure the policy you buy is the best value for you!