Kev s Post Card & Distributors Association KevsPostcards may have the names of a number of different people or entities printed on them or sometimes none at all. They are most often found on the card?s back, though they may appear on a front tab or even across the image. In place of a name a logo is often substituted. Who are these people? Many times it?s nothing more than guesswork. The most common name on a postcard is that of the publisher who commissions the postcard and supplies the image. The next most likely name is that of the printer who manufactures the card. Then there may be the name of the distributor who places the cards in retail outlets. The photographer who supplied the initial image may also have his name on the card, often next to the picture. If the card reproduces artwork, the artists? name may appear instead or even the lending institution. Very often a single company played more than one of these roles.