Prof. C. K. Prahald has published Jaipur Rugs case study in latest edition of his book The fortune at the bottom of the pyramidJaipur Rugs provides a unique example of how a global supply chain, built around developing human capability and skills at the grassroots level and finding steady and well-paying jobs for rural men and women in the most depressed parts of India, can connect rural poor with markets of the rich, such as the United States.