| Bell
Atlantic and GTE Merger Results in Creation of Worlds Largest
Directory Company -- Verizon Information Services
SuperPages.com
Selected as Verizon's Online Directory Brand
DALLAS, TX
(July 3, 2000) - With the completion of the Bell Atlantic and
GTE merger, comes the creation of a new world leader in linking
buyers and sellers. Verizon Information Services is the worlds
largest directory publishing company with approximately $4.1 billion
in annual revenues, and approximately 1,600 titles with circulation
of more than 153 million. The new unit conducts business in 47 states
plus the District of Columbia and 18 countries. As a major player
in the print and online directory marketplace, Verizon Information
Services has 20 percent of the worlds directory advertising
market share and is aggressively pursuing national and global growth.
"As the worldwide
leader, Verizon Information Services can and will - transform
the way buyers and sellers connect and conduct transactions,"
says Kathy Harless, president of Verizon Information Services. "Through
the Internet, wireless applications, and other evolving technologies,
we will be ready to meet the changing and diverse needs of our customer
base with a suite of next generation products and services."
As part of its
strategy to capitalize on the strengths of Bell Atlantic and GTE,
Verizon Information Services will integrate its online directory
services under its SuperPages.com brand. Verizon SuperPages.com
will be a combination of the best elements of the current SuperPages.com
site and BigYellow.com.
- more -
"SuperPages.com
will be a critical element to our future growth. Consumers will
be able to search the Internet and find what they are looking for
both globally and locally. Advertisers will have powerful tools
to reach their key audiences and expand their businesses to reach
new customers via the Web," said Harless.
The SuperPages.com
brand was tested against 15 new brand names and two other existing
brands -- BigYellow.com and BigBook. Brand research included extensive
focus groups, telephone interviews, online surveys and written surveys
with consumers, advertisers and employees. SuperPages.com was most
strongly associated with key features such as comprehensiveness,
reliability, value and richness of content. GTE SuperPages.com and
Bell Atlantic BigYellow.com will remain separate and operational
until this fall when the new SuperPages.com is expected to launch.
"This is
an exciting time for Verizon. Our goal is to capitalize on the tremendous
assets of GTE and Bell Atlantic, develop new ideas and concepts
as Verizon and deliver a wide range of communication and information
products and services to our customers," says Harless.
About Verizon
Information Services and SuperPages.com
A leader in linking
buyers and sellers, Verizon Information Services is the largest
directory publisher in the world and produces the Internet's leading
online directory and shopping resource, SuperPages.com. Based in
the Dallas area, Verizon Information Services provides sales, publishing
and other related services for nearly 2,500 directory titles in
47 states and the District of Columbia and 18 countries outside
the U.S. This includes more than 1,600 Verizon directory titles
with a total circulation of approximately 112 million copies domestically
and 41 million internationally.
The Internet's
number one online directory service, SuperPages.com receives more
than 4.2 million visits and approximately 1.8 million unique visitors
per month, and is the exclusive provider of a comprehensive Yellow
Pages service to AOL, Lycos, HotBot, Digital City, BigFoot and BigBook.
Verizon Information
Services is a unit of Verizon Communications, based in New York,
N.Y.
Media Contact
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