| Largest
U.S. Publisher of Hispanic Directories
Verizon Information Services
Introduces Bilingual SuperPages Directory in Tampa
TAMPA, Fl.
(October 25, 2002) -- AAs part of its expanding Hispanic
marketing initiatives, Verizon Information Services, the nation's
largest publisher of Hispanic yellow pages, is now distributing
its first bilingual SuperPages directory in Tampa. The Tampa directory
features a Spanish cover and content on one side and an English
cover and content on the other.
"As
Tampa's Hispanic population continues to grow, Verizon is responding
to the preference of 74 percent* of Hispanic consumers who would
like to have a bilingual directory in their home," said Dante Díaz,
group manager - ethnic products and national sales marketing for
Verizon Information Services. Verizon will have published nearly
50 bilingual directories nationwide by the end of 2002.
More
than 100,000 bilingual directories are being delivered to Tampa's
most-heavily Hispanic populated areas, including parts of Ybor City
and West Tampa, traditional Hispanic communities, and areas that
have experienced an influx of Hispanic residents - Town N' Country,
Dover, Balm, Ruskin and Wimauma.
According
to national research firm Claritas, the Tampa metro area has a 10
percent Hispanic population, while these areas have a 42 percent
Hispanic population.
"Our
targeted bilingual coverage helps advertisers who want to really
reach Hispanic consumers," added Díaz. "As with SuperPages.com en
Español, the only national, Spanish-language yellow pages and online
directory, Verizon is meeting the needs of U.S. Hispanic consumers
who prefer to speak Spanish at home."
Also
this month, Verizon will add new features to SuperPages.com en Español
(http://superpages.com/espanol), including SuperSecciones (SuperTopics)
content. Carreras y Trabajo (Work and Career) and Recreación y Salud
(Recreation and Health) features speak specifically to the interests
of Hispanics.
Since launching SuperPages.com en Español in fall 2001, Verizon
continues to expand its Spanish-language content, search categories
and functionality to make it easier to find information and businesses
and provide a more comprehensive product.
"We
know that the U.S. Hispanic community is a strong and vital force
in the U.S. economy," said Díaz. "To both meet and exceed its needs,
Verizon continually adds enhancements and features to both the online
and print directories."
In
total, more than 1.2 million Verizon SuperPages white and yellow
pages for Tampa are being distributed. If you did not receive a
copy of your local directory, please call 1-800-888-8448. *Strategy
Research Corporation, a part of Synovate, June 2002
About
Verizon Information Services and SuperPages.com
Verizon Information Services is the world's leading print and online
directory publisher, a content provider for communications products
and services, and the largest publisher of Hispanic directories
in the U.S. With operations in 14 countries and annual revenues
of more than $4.3 billion, Verizon Information Services publishes
more than 1,200 U.S. Verizon SuperPages directories and nearly 400
international directories with a total circulation of approximately
150 million copies worldwide.
Based in the Dallas area, Verizon Information Services produces
and markets SuperPages.com,
the Internet's #1 online directory and shopping resource. SuperPages.com
receives as many as 14 million visits and 9 million unique visitors
a month and powers directory services on MSN, InfoSpace, AltaVista,
Excite, Lycos, Univision, Ask Jeeves, HotBot, BigFoot, Tripod and
Angelfire as well as more than 2,500 affiliate Web sites.
The
company supports computer literacy with philanthropic programs and
through the Enlighten Me and Internet Learning Tutor sites on SuperPages.com.
Enlighten Me is a fun site where children and their caregivers go
to read, learn and explore. The Internet Learning Tutor is specifically
designed for adults who are just learning their way around the Internet.
Verizon Information Services is a unit of Verizon Communications
Inc. (NYSE:VZ), one of the world's leading providers of communications
services. Through its signature Verizon Reads program and the Verizon
Literacy Network, Verizon is leading the fight to increase U.S.
literacy levels by creating community and corporate awareness, raising
funds, encouraging collaboration among literacy providers and engaging
employees in supporting literacy programs.
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