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Verizon
Information Services Announces Alliance with AltaVista
AltaVista Selects SuperPages.com Service As Its Exclusive White
and Yellow Pages Provider
DALLAS, Tx.
(July 5, 2001)-- Verizon Information Services, the world's
leading directory publisher and creator of SuperPages.com, announced
today an agreement with AltaVista, the leading global search technology
at http://www.altavista.com,
to be the exclusive provider of white and Yellow Pages services
for AltaVista.
As a result, SuperPages.com now is powering AltaVista's online Yellow
Pages and People Finder service. The People Finder allows AltaVista
users to search for people nationwide by entering their names or
telephone numbers.
"Our relationship with AltaVista is one more way to grow the number
of visitors and page views for SuperPages.com," said Patrick Marshall,
group vice president - marketing for Verizon Information Services.
"By increasing our usage and reach, we are increasing the potential
value for SuperPages.com advertisers."
AltaVista users of the Yellow Pages and People Finder also will
be able to save and update business and people listings with SuperPages.com's
My Directory service, allowing frequently used numbers to be easily
and readily accessible.
"We
are committed to providing AltaVista users with the ultimate search
experience," said Gannon Giguiere, senior director, global product
marketing, AltaVista. "Because Verizon supplements the SuperPages.com
database with updated telephone listings, business information and
advertiser content, our users have access to the most current and
accurate information available."
With this latest alliance, SuperPages.com now provides Yellow Pages
services to seven of the top 15 Internet sites, as ranked by Media
Metrix in May 2001.
About AltaVista
AltaVista Company is the leading global search service at http://www.altavista.com.
Building on its strong search heritage and patented technology,
AltaVista services and software unlock the full potential of the
Internet for Web users and turn unstructured data into valuable
information for businesses. AltaVista performs more than 50 million
Web search queries on average per day throughout the world. Headquartered
in Palo Alto, Calif., AltaVista is a majority owned operating company
of CMGI, Inc. (NASDAQ: CMGI).
About Verizon Information Services and SuperPages.com
Verizon Information Services is the world's leading print and online
directory publisher and a content provider for communications products
and services. The largest directory publisher in the world, Verizon
has annual revenues of more than $4.1 billion and publishes nearly
1,600 Verizon directory titles with a total circulation of approximately
144 million copies worldwide.
Verizon Information Services produces and markets SuperPages.com,
the Internet's preeminent online directory and shopping resource.
SuperPages.com receives as many as 9 million visits and completes
as many as 20 million searches per month. SuperPages.com also powers
directory services on Excite, Lycos, AltaVista, Ask Jeeves, HotBot,
BigFoot, AOL Service, AOL.com, and Digital City. Verizon Information
Services recently announced agreements to provide online directory
services to InfoSpace and MSN.
Based in the Dallas area, Verizon Information Services is a unit
of Verizon Communications Inc. (NYSE:VZ), one of the world's leading
providers of communications services. For more information on Verizon
Information Services, visit www.verizonyellowpages.com.
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