an advertisement returned by the server to a user. This occurs each time a user accesses the content of a page with the displayed advertisement.
Animated GIF
an animation created by combining multiple GIF images in one file. The resultant multiple images, displayed one after another, give the appearance of movement.
Auditor
third-party site traffic auditing that provides a complete summary of a Web site's activity.
a smaller sized graphic advertising option available as sponsorships (exclusive placement), targeted or run-of-site. Badge ads are 120 pixels wide x 60 pixels high. Maximum file size is 4K on the first file download. Learn more
Banner Ad
a color graphic banner advertisement that is 468 pixels wide x 60 pixels high. Maximum file size is 15K on the first file download. Learn more
Browser
a program on a users computer that enables the user to navigate the web. Microsoft's Internet Explorer and Netscape Navigator are both browsers.
a file, usually located on a server, which stores web pages for later display in a browser. This process speeds browser delivery time when accessing the same information from the same source.
Classifieds
Classifieds offer nationwide classified advertising. Features include a broad range of useful categories, from vehicles to computers to real estate, and lots more.
Click-Through
the process of when a user clicks on a linked, usually a web site, advertisement. Click-Throughs are commonly used to measure an advertisement's traffic activity.
Consumer Guide
the Consumer Guide features product information, ratings, reviews, and recommendations for over 100 consumer product categories, including the complete 2000 Automotive Buying Guide plus integrated links into the Yellow Pages and Classified Ads.
Creative
the artwork or advertisement; a banner ad image is a creative.
a server side event triggered by a user's actions on a web page. (Although hits can be used to measure traffic activity on a web site, they are not the most reliable gauge as one page with five graphic elements will register six hits when viewed, while a page with no graphics will only register one hit.)
Hotlink
a link to web site; does not include placement in advertiser section. Learn more
HTML
Hyper Text Markup Language is the primary code that web pages, and some advertisements, are written in.
Hyperlink
text or graphics that links to another location or content within the same page.
for Dealer Locators and Yellow Pages placement, these are icons/logos that appear with the business listing that are linked to a URL of the advertiser's Website.
Image Map
image maps are graphic advertisements that have different click-through URLs depending on where the user clicks on the image.
Impression
an impression is when an advertisement is delivered to a web page, or when the ad delivery system calls the ad server to deliver the advertisement.
ISP
an Internet Service Provider is a source that provides access to the Internet.
Inventory
the amount of available ad space on a web site that can be delivered in a given time period.
a JPEG (Joint Photographic Experts Group), or JPG, is a file compression format used for images; it is primarily used for photographs and images with numerous colors.
a list of products, packages, and pricing for a advertising service
Rich Media
sometimes referred to as HTML media, rich media is a type of medium that uses more sophisticated solutions to produce more prominent and effective advertising. Example are: Image Maps, Shockwave/Flash, or Pop-Ups. Sometimes referred to as HTML banners because they HTML code.
ROS (Run of site)
an advertisement that runs throughout SuperPages YP search results, reaching a wider audience than a targeted banner. No targeting criteria is included in a ROS advertisement.
designed to help a user isolate desired information or resources by searching for keywords. The retrieval method used is usually a maintained index of web resources that can be built from specific resource lists or created by web wanderers, robots, spiders, crawlers and worms.
Shockwave/Flash
software that enables you experience interactive Websites.
Supersite
a three-page web site that includes a Display Ad and a HotLink; Priority Placement in Advertiser Section ahead of Display Ads; Unique URL address; Ad placed in up to 5 related categories; Listing appears in one city; Created/fulfilled by a SP partner. Learn more